I now work with a number of business improvements districts (BIDs) in London, promoting inner-city neighbourhoods, honing their identities and telling their stories in fresh new ways.

My current work includes looking again at Soho’s secret history for Soho and Carnaby landlord Shaftesbury PLC. I work with the Better Bankside - the business improvement district for Bankside. Working hand-in-hand with the Better Bankside team and other key stakeholders, we have sharpened and clarified messages. This is an ancient and exciting district - London’s original centre of bawdy and riotous entertainment - and is being re-discovered by a new generation.

I also work with companies like publishing giant Hearst International UK, which has recently relocated from Soho’s Broadwick Street to bigger and brand new offices in Panton Street, overlooking Leicester Square.