I work with cultural organisations across the capital to help them connect to their key audiences, from overseas tourists to local visitors.This work takes the form of research, writing and strategic brand development to help hone messages and build compelling narratives.

My clients include business improvements districts (BIDs) promoting inner-city neighbourhoods. BIDs are the link between London local authorities and the businesses and residents of a particular district. I help tell their stories in fresh new ways.

This year my focus has been on Bankside; Soho; Chinatown and the Seven Dials area, just north of Covent Garden.

I've been looking again at Soho’s secret history for local landlord Shaftesbury PLC and working with the China Exchange to promote Chinatown - one of London's most vibrant districts.

South of the river, I work with Better Bankside - the business improvement district in Southwark. Working hand-in-hand with the Better Bankside team we've helped create a new campaign to put the neighbourhood more conspicuously on the map. 

I also work with companies like publishing giant Hearst International UK, which has relocated from Soho to brand new offices overlooking Leicester Square. Other recent clients include the University of the Arts London; Goldsmith's College; University College London (UCL); the University of East London; the National Theatre and the Royal Air Force Museum.