I work with cultural organisations across the capital to help them connect to their audiences - from overseas tourists to local visitors.This work takes the form of research, writing and brand development to help hone messages and tell stories.
I work with a number of business improvements districts (BIDs) in central London, promoting inner-city neighbourhoods, honing their identities and telling their stories in fresh new ways. Business improvement distsricts are the link between London local authorities and the businesses and residents of a particular neighbourhood.
Much of my focus on London's West End this year has been on Bankside; Soho; Carnaby, Chinatown and the Seven Dial area, just north of Covent Garden.
My current work includes looking again at Soho’s secret history for Soho and Carnaby landlord Shaftesbury PLC. Another favourite client in Soho is the China Exchange, promoting Chinatown - one of London's most vibrant districts.
South of the river, I work with Better Bankside - the business improvement district for Bankside. Working hand-in-hand with the Better Bankside team and other key stakeholders, we have sharpened and clarified messages about this evolving and vibrant neighbourhood.
I also work with companies like publishing giant Hearst International UK, which has recently relocated from Soho to bigger and brand new offices, overlooking Leicester Square. Other recent clients include the University of the Arts London, Goldsmith's College, University College London (UCL); the University of East London, the National Theatre and the Royal Air Force Museum.